Paradox Resort Phuket

Paradox began in 2019 with a team of experienced hoteliers who built together a hospitality experience that is distinctive from the confining status quo of other hospitality norms. The team wanted to create something tasteful and well-designed while remaining approachable, witty and clever; something that reflected the more undiscovered and “true” local spirit of Vancouver, Canada, where we started.

Brand positioning
Paradox’s positioning is Lifestyle-centric over a more formal hotel
centric experience. We steer away from the top high-end feel that
can be perceived as snobby or dry, and occupy a place of well-intentioned, designed, and authentic experiences that imbue the life and culture of the city we reside in.