Laguna Phuket Hotel Group

Job description for Digital Marketing Executive

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintain and manage all landing pages and websites under the Banyan Group Residences
• Responsibilities for all the email marketing campaigns etc.
• Measuring and reporting on the performance of all digital marketing campaigns

Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, marketing, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute, and measure experiments and conversion tests
• Collaborate with external teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Coordinating with vendors to get translation done for all the required materials

 

Requirements and skills
• Age above 28 years+
• Good attitude
• Proven working experience in digital marketing (at least 3 years’ experience)
• Good English communication skills for both verbal and written skills
• Experience with Google Advertising (SEO, SEM,GDN)
• Experience with Google (GMB, GTM, GA4)
• Email marketing (Mailchimp, Iterable etc).
• Experience with Web landing page/conversions
• Understand of HTML is a plus
• Strong analytical skills and data-driven thinking
• Good knowledge of excel (Pivot is a plus) for analysis
• Up to date with the latest trends and best practices in online marketing and measurement
• Work full time in Phuket’s Office .

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