Job Detail

Assistant Marketing Communications & Digital Manager

Department

Sales & Marketing

Reports To

Director of Sales & Marketing & General Manager

Job Summary

The Assistant Marketing Communications & Digital Manager supports the planning and execution of brand communications and digital marketing initiatives for Paresa Resort Phuket. This role ensures consistent brand storytelling, strong online presence, and effective digital performance across all platforms, while supporting campaigns that drive awareness, engagement, and revenue.

Key Responsibilities

Marketing Communications & Brand

Support the development and execution of integrated marketing communication strategies aligned with Paresa Resort Phuket's brand positioning.

Ensure brand tone, messaging, and visual identity are consistently applied across all communication channels.

Coordinate the creation of marketing content, including captions, key messages, campaign copy, newsletters, and guest communications.

Assist in planning and executing seasonal, festive, and promotional campaigns (e.g. Lunar New Year, Valentine's Day, Songkran).

Liaise with internal departments and external partners to ensure accurate and timely communication.

Digital Marketing

Manage and update digital platforms, including website content, social media channels, and online listings.

Support digital marketing campaigns across paid, owned, and earned channels (social media, search, display, retargeting. EDM).

Monitor digital performance metrics and prepare basic reports and insights.

Coordinate with designers, photographers, videographers, and agencies to deliver digital assets.

Support SEO-friendly content and website updates in line with marketing priorities.

Social Media & Content

Plan and schedule social media content aligned with brand calendar and campaigns.

Support content creation, including copywriting, captions, and basic content briefs.

Monitor engagement, comments, and messages, escalating guest inquiries where appropriate.

Track social media trends and competitor activity to identify content opportunities.

PR, Partnerships & KOL Support

Support PR activities, hosted media stays, and influencer/KOL collaborations.

Assist in preparing briefing documents, itineraries, and content guidelines.

Coordinate with Tourism Authority partners and external stakeholders as required.

Internal Coordination & Administration

Support marketing reporting, content calendars, and campaign timelines.

Maintain an organised library of marketing assets and brand materials.

Assist with budget tracking and purchase requests related to marketing activities.

Perform other duties as assigned to support the Sales & Marketing team.