รายละเอียด

- Bachelor’s degree in Marketing, Communications, Media, or related field

- Minimum 3–5 years of experience in digital content, social media, or content marketing

- Experience in lifestyle, hospitality, F&B, or entertainment brands is preferred

- Strong understanding of social media platforms (Instagram, Facebook, TikTok, YouTube, Google)

- Strategic thinking with strong creative and storytelling skills

- Experience managing multiple brands or projects simultaneously

- Leadership and team coordination experience

- Strong communication and presentation skills

- Ability to work in a fast-paced and dynamic environment

Key Responsibilities

- Content Strategy & Planning

1.Develop and execute a comprehensive digital content strategy across social media, website, and campaign channels

2.Define monthly, seasonal, and campaign content themes aligned with marketing and business goals

3.Create and manage content calendars across multiple brands

- Brand & Storytelling

1.Ensure all content reflects brand identity, tone of voice, and visual direction

2.Lead brand storytelling to enhance engagement, awareness, and customer connection

3.Maintain consistency across all digital touchpoints

- Team Leadership & Coordination

1.Lead and coordinate the Content Creator, Video Editor, and Social Media teams

2.Work closely with the Marketing Head / Director to align content with promotions, events, and business priorities

3.Brief and guide the creative team to ensure strategy is executed effectively

- Performance & Optimization

1.Monitor and analyse content performance using platform insights and analytics tools

2.Provide regular reports and recommendations to improve engagement, reach, and conversion

3.Stay updated on digital trends, platform updates, and emerging content formats

- Campaign & Execution Support

1.Support content production for launches, events, and seasonal campaigns

2.Ensure timely delivery and quality control of all content assets

- Preferred Skills

1.Experience with content analytics tools (Meta Insights, Google Analytics, etc.)

2.Basic understanding of paid media and performance marketing

3.Knowledge of photo/video production workflow