รายละเอียด

Blue Tree Phuket is seeking an experienced, high-energy Marketing Manager to lead and execute our integrated marketing strategy. Based on-site in Cherngtalay, this role is responsible for enhancing brand visibility, driving footfall, and supporting tenant and event promotions across digital, social, and offline channels.
The ideal candidate will continuously identify and leverage opportunities to reinforce Blue Tree’s positioning as a premier wellness, lifestyle, and community destination in Phuket.

Key Responsibilities
• Strategy & Campaign Execution B2B B2C : Develop and implement multi-channel marketing campaigns to drive daily footfall and boost destination awareness.
• Tenant & Event Support: Collaborate closely with retail and F&B tenants to co-promote offerings, launch activations, and maximize cross-marketing opportunities.
• Community & Event Activation: Work directly with local partners and stakeholders to organize and execute high-impact community events and lifestyle programs.
• Content & Creative Management: Oversee content creation and brand assets across digital and print media, ensuring high aesthetic and messaging standards.
• Agency Supervision: Lead and manage external marketing agencies, freelancers.
• Community Engagement: Build and maintain strong relationships with local expat communities, international schools, business partners, and media outlets. Plan and look for new partner for community event


Qualifications
• Strong marketing strategy and planning skills, including experience designing and implementing integrated campaigns for retail, hospitality, or lifestyle destinations.
• Proficiency in AI , digital marketing, including social media management, online advertising, content marketing, and basic analytics tools, is mandatory
• Competence in brand management and communications, to attract footfall min 3 years
• Experience in event promotion and partnership marketing, coordinating with tenants, brands, and community stakeholders to maximize exposure and attendance.
• Excellent organizational and project management skills, with the ability to handle multiple initiatives, manage budgets, and meet deadlines.
• Strong interpersonal and communication abilities, capable of working effectively with cross-functional teams, external vendors, and diverse audiences.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• Previous experience in shopping malls, leisure destinations, hospitality, or tourism in Thailand or similar markets is an advantage.
• Comfort working on-site in Phuket and being present for events, campaigns, and stakeholder meetings.
• Fluency in English; Thai language optional