รายละเอียด

Key Responsibilities

1. Brand Representative & PR Lead

Act as the local voice and public face of Clinique La Prairie — meeting journalists, carrying the brand narrative, and embodying the CLP Method externally.

Own the local brand story and ensure every external expression is on-brand and consistent with global positioning.

Serve as spokesperson at press engagements, partner events, and high-value guest moments, with the presence and credibility to represent the brand to media and UHNW audiences.

Build and steward relationships with journalists, KOLs, and thought leaders across priority markets.

2. Worldwide PR Agency Orchestration

Lead and hold accountable the worldwide PR agency network (approximately 5–8 agencies across regions).

Set briefs, narratives, performance expectations, and KPIs for each agency; arbitrate priorities and ensure a coherent global-to-local story.

Localize global press angles to regional cultural codes while safeguarding brand integrity.

Own contracting, scoping, and performance review of PR partners in coordination with Global Marketing and procurement.

Track and report earned media, placements, and share of voice in priority markets.

3. 360 Marketing Strategy & Budget Ownership

Own the 360 marketing strategy for the resort, integrating PR, digital, content, and on-property activation into one coherent plan.

Own the full resort marketing budget; set and arbitrate the allocation logic across all channels and acquisition levers.

Define the channel mix and budget split for new-client acquisition, reallocating toward the highest-return channels based on performance data.

Set the framework with the Head of APAC Marketing; manage in-period spend with the GM within that framework, so short-term occupancy pressure does not erode disciplined pipeline investment.

4. Digital Strategy & Investment

Drive digital strategy and own the digital investment, directing the digital agency and media-buying partners.

Allocate the digital budget across acquisition channels (paid social, paid search, SEO, CRM/reactivation) based on performance and return.

Optimize funnel performance and report on cost of acquisition, qualified-lead volume, and conversion against targets.

Ensure digital execution is on-brand, on-strategy, and commercially purposeful.

5. Team Leadership

Lead and develop a team of two:

Local Marketing Manager — focused on local operations and guest experience (welcome rituals, on-property moments, returning-client care).

Junior Content / Designer — producing all local video, photo, and collateral assets.

Set direction and quality standards; ensure the team operates to luxury / ultra-luxury benchmarks.

6. Content for Global Brand Platforms

Oversee production of high-quality local content — video, photography, expert and guest stories, longevity talks.

Deliver at least two quality content pieces per month to feed Global’s organic brand platforms (Instagram, LinkedIn, etc.).

Secure approvals and ensure all assets meet global brand and visual standards before delivery.

7. Regional / Global Interface & Reporting

Act as a senior point of interface between the Phuket resort, the Head of APAC Marketing, and Global Clinique La Prairie.

Consolidate performance results and market intelligence and feed them back on a structured cadence.

Report to the Resort GM and the Head of APAC Marketing on PR/earned media, digital performance, budget discipline, and pipeline conversion.

Manage the resort marketing budget with structure, anticipation, and accountability.

Required Experience & Profile

Professional Expertise

10+ years in premium or luxury marketing and communications, with strong PR / brand leadership and demonstrable seniority.

Hospitality background required.

Proven track record leading multiple PR agencies simultaneously across markets, and directing digital agencies / investment.

Comfortable and credible as a brand spokesperson with media and UHNW audiences.

Experience managing small in-house teams and external partners in parallel.

APAC market knowledge a strong advantage.

Soft Skills

Senior presence and authority — credible with journalists, agencies, Global leadership, the GM, and UHNW guests.

Strong storytelling and narrative instinct; strategic and commercially-minded.

High cultural sensitivity and excellent cross-functional communication.

Discretion, maturity, and impeccable judgment.

Languages & Location

Excellent English speaker required.

Thai or other regional languages a strong advantage.