รายละเอียด

Digital Marketing Manager:

Key Responsibilities :
- Digital Strategy Planning: Define direction, objectives, budget, and select the appropriate tools to achieve organizational goals.
- Channel Management: Oversee all online channels including websites, social media (Facebook, TikTok, Instagram, LinkedIn), and online advertising to ensure alignment with brand image.
- Data Analytics & Reporting: Utilize tools such as Google Analytics and Facebook Insights to analyze KPIs, monitor campaign performance, and report return on investment (ROI).
- Content Marketing: Plan content and communication strategies to effectively target the right audience, and collaborate with graphic or content teams.
- SEM & PPC Management: Manage paid advertising (Google Ads, Facebook Ads) and plan SEO (Search Engine Optimization) strategies to improve search rankings.
- Team Management & Coordination: Coordinate with relevant departments such as sales teams, web development teams, or external agencies.

Key Qualifications :
- In-depth knowledge of digital marketing tools (SEO/SEM, content, social media)
- Strong analytical skills
- Creative thinking
- Project and time management skills
- Bachelor’s degree in Marketing, Communications, or a related field
- Relevant work experience in a similar role
- Good command of English (reading, writing, and communication)