รายละเอียด

Main Duties & Responsibilities
1. Marketing Campaign Planning & Execution
• Support the planning, development, and execution of integrated marketing campaigns across all HOMA properties.
• Coordinate campaign timelines, deliverables, and stakeholder communication to ensure successful execution.
• Attend monthly HOD meetings to align marketing initiatives with operational priorities and business objectives.
• Support property-level marketing activities, promotions, activations, and brand initiatives.
• Ensure campaigns are delivered on time, within approved budgets, and aligned with brand standards.
2. Content Marketing & Digital Communications
• Support content planning and implementation across social media, websites, email marketing, and paid advertising channels.
• Collaborate with designers, copywriters, videographers, photographers, and content creators to deliver engaging content and campaigns.
• Assist in managing editorial calendars and content schedules across multiple properties.
• Ensure all content reflects HOMA’s brand voice, messaging, and positioning.
• Monitor content performance and recommend opportunities for optimization and audience growth.
3. Influencer Marketing & Public Relations
• Support influencer outreach, creator partnerships, and media engagement activities.
• Coordinate influencer stays, campaign deliverables, content requirements, and post-campaign reporting.
• Assist in managing media relations and PR opportunities that align with HOMA’s brand objectives.
• Support the development of co-branded campaigns, partnerships, and collaborative marketing initiatives.
• Facilitate user-generated content (UGC) opportunities and storytelling initiatives across properties.
4. Brand Management & Creative Coordination
• Support the implementation and consistency of HOMA’s brand identity across all marketing channels and properties.

• Collaborate with the design team to maintain and strengthen visual branding standards.
• Prepare clear and structured creative briefs for campaign assets and marketing materials.
• Conduct brand reviews and monitor compliance across marketing outputs and guest touchpoints.
• Ensure all creative materials meet approved brand guidelines before publication.
5. Property & Stakeholder Support
• Act as a liaison between the central marketing team, property teams, and external agency partners.
• Support properties with localized marketing activities, promotions, events, and tactical campaigns.
• Coordinate communication and campaign rollouts to ensure consistency across locations.
• Build positive working relationships with internal stakeholders and external vendors.
• Provide marketing support and guidance to property teams when required.
6. Digital Performance & Reporting
• Monitor performance across digital marketing channels, campaigns, and audience engagement metrics.
• Track campaign effectiveness and prepare regular reports with insights and recommendations.
• Support monthly reporting, quarterly marketing reviews, and performance presentations.
• Assist in identifying opportunities to improve reach, engagement, lead generation, and conversion performance.
• Utilize data and analytics to support marketing decision-making.
7. Marketing Administration & Budget Support
• Manage marketing administrative processes and documentation across all properties.
• Coordinate marketing platforms, tools, account access, and system administration including Meta and TikTok platforms.
• Support finance-related activities including budget tracking, invoicing, purchase requests, vendor payments, and expense reconciliation.
• Maintain organized records for marketing projects, contracts, and campaign documentation.
• Ensure compliance with company policies and approval processes.
8. Continuous Improvement & Innovation
• Stay updated on marketing trends, digital platforms, content formats, and industry best practices.
• Recommend innovative ideas and opportunities to improve campaign performance and brand engagement.
• Support the continuous development of HOMA’s marketing effectiveness and brand presence.
• Contribute ideas that enhance customer engagement, community building, and business growth.
Required Qualifications & Skills
• Bachelor’s Degree in Marketing, Communications, Public Relations, Digital Marketing, Business Administration, or a related field.
• Minimum 3–5 years of experience in marketing, communications, digital marketing, public relations, or related fields.
• Experience in hospitality, real estate, lifestyle, co-living, property management, or service industries is preferred.
• Strong understanding of social media, content marketing, influencer marketing, and digital communications.
• Experience coordinating marketing campaigns and working with agencies or external partners.
• Familiarity with Meta Business Suite, TikTok, Google Analytics, email marketing platforms, and content management systems.
• Strong organizational, project management, and multitasking skills.
• Excellent communication and stakeholder management abilities.

• Good analytical skills with the ability to interpret campaign performance data.
• Good command of written and spoken English.
Core Competencies
• Marketing Communications
• Digital Marketing
• Content Planning & Coordination
• Brand Management
• Influencer & Partnership Management
• Project Management
• Communication Skills
• Stakeholder Management
• Analytical Thinking
• Attention to Detail
• Collaboration & Teamwork
• Problem Solving
• Time Management
• Results Orientation