รายละเอียด

Key Responsibilities:

- Work closely with marketing team and agency partners to develop integrated marketing communications strategy and plan to support TPC calendar.
- Develop agency briefs and ensure execution of TVC, KVs, and other relevant brand materials.
- Closely monitors competitive movement in terms of brand communications and regularly review TPC communication strategy and plan to ensure competitiveness in market place.
- Be the guardian of the brand style guide and work with marketing / agency team to ensure that communications are consistent across all channels.
- Ensure proper allocation of marketing funds to deliver best ROI on marketing objectives.
- Maintain good working relationship with all cross functional dept and external agencies ensuring proper implementation of marketing plans.

Job Specifications:

- Bachelor degree in Marketing or any related fields.
- 7 year experience in Marketing.
- Proficiency in English communication and presentation skills
- Strong drive for results
- Strong in innovative and people management
- Good connection and networking with the industrial bodies